Tulip House & Co.
PROJECT TYPE
Brand Identity System
TOOLS USED
Procreate, Adobe Illustrator & Photoshop
ROLE
Designer
YEAR
2025
Tulip House & Co. is an all-encompassing business model that covers several avenues. They specialize in photography and baking and together we set out to create an identity system that would represent the brand as a whole. The core words for the brand are Safety, Light, Rest, Tulip & Vintage.
Mood Board
Communicating directly with client, I compiled a board of images to inspire our vision. Her desires for the logo were texture and organic movement.
Sketched Concepts
From there, I created several concepts in Procreate. Some leaned into a house motif, and others focused on highlighting the tulip. After delivering the sketches, and through a round of revisions, we agreed on a direction incorporating the organic movement of the tulip leaves with three tulip heads.
